A Premium Symbol
Covenant House finds that religious symbolism — with some glitz added — gets envelopes opened.
One thing that sets the jeweled cross mailing apart from the other two mailings, aside from the difference in envelope size, is two poly windows on the outer’s face, one showing the mailing address and the other, the cross. Showing prospects the premium inside before they open the envelope is a clear response driver.
- Companies:
- Covenant House
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