A Premium Symbol
Covenant House finds that religious symbolism — with some glitz added — gets envelopes opened.
Habla Español?
The package was mailed to Spanish-speaking commercial and donor lists, which included prospects who had no prior giving history and resided in all 50 states and Puerto Rico. These lists included those from BMG Music Collection, Lillian Vernon catalog Spanish subscribers, subscribers to People en Español, and Spanish-speaking donors from UNICEF and the American Lung Association.
- Companies:
- Covenant House
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