A Premium Symbol
Covenant House finds that religious symbolism — with some glitz added — gets envelopes opened.
“We find the average gift to be a little bit lower than it is in the general market,” Dengler says. “We’re getting a $13 average gift from Spanish-speaking prospects, and we get about $17 or $18 from the general market. So we just have to pay attention to that as we decide how much we can spend on a package.”
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