Cover Story: Faith-based Fundraising

It hardly needs to be said that, whether articulated or not, this view creates tensions between fundraisers and donors. It also has the unintended consequence of leaving the poor fundraiser to outdo last year’s gala or be considered a failure. Our fundraising practices have become so over-focused on fanfare that we risk alienating people if we can’t deliver bigger and better modes of fundraising each and every year.