Cover Story: Faith-based Fundraising

Given what research indicates about the connection between generosity and personal involvement, it is profoundly counterintuitive to go about fundraising in a way that fails to actually engage the donor with the cause or organization. Studies show that those who give of their time and talent are more likely to give of their treasure as well. This only makes sense: A donor’s personal knowledge of the organization, and the people it serves, deepens the commitment and desire to help.