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9. Keep donors informed as to how their gifts are making a tangible difference in the lives of others. Regular updates, with pictures wherever possible, should accompany pledge reminders and donation receipt letters.
1 Cited by Michael O’Hurley-Pitts, The Passionate Steward: Recovering Christian Stewardship from Secular Fundraising (Toronto: St. Brigid Press, 2002), pp. 28-29.
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