Cover Story: Faith-based Fundraising

Political donor files
Often overlooked by faith-based organizations are lists of political donors. But these lists can be extremely beneficial if chosen correctly. For example, evangelical-oriented organizations have seen strong results for many years from conservative political files focusing on “family and moral” values. One only needs to look at the presidential election of 2004 to see the profound overlap between individuals motivated by (albeit nebulously defined) “moral values” and their subsequent political persuasion.