Cover Story: Faith-based Fundraising

Faith-based subscriber files
Some of the best fundraising files for faith-based organizations can be magazine files. However, in lieu of pulling lifestyle data from large publications and similarly compiled files, look for publications targeted at specific demographic groups within the faith-based community. For example, if you’re looking for Christian women, expedience might dictate that you pull a gender select off of a large, all-encompassing donor file. Unfortunately, this often will lead to less than stellar results. Instead, locate a uniquely positioned magazine that will fulfill your needs. In this case, a magazine such as SpiritLed Woman could be a top performer, depending on the thrust of your appeal, of course.