Cover Story: Faith-based Fundraising

Product buyer lists
The past decade has seen an explosion in the sales of faith-based merchandise including books, music, DVDs and other similar products. A quick perusal of the New York Times best-seller list shows numerous faith-based books outselling their more mainstream counterparts. Likewise, Christian and other faith-based musicians have outsold their peers by millions of records. And keep in mind that it was by and large the faith-based community that fueled the success of The Passion of the Christ, helping it gross more than $300 million dollars at the box office in the United States alone.