Cover Story: Faith-based Fundraising

As a result, traditionally secular companies have taken notice and been quick to capitalize on this popularity of faith-based products. Book clubs, DVD clubs and CD/music clubs have popped up in recent years — all specifically targeting the faith-based community. In the process of selling hundreds of millions of dollars worth of this merchandise, these companies also have compiled exceptional files of Christians and other spiritually oriented consumers. These files can provide some of the most current data available on this key market — and this is essential for any faith-based organization.