Cover Story: Faith-based Fundraising

1. Many faithful and generous supporters are going away. Older members are moving or dying and are being replaced by younger folks, who tend to be overextended financially and undereducated about authentic stewardship. They prefer to be “investors” rather than “givers,” wanting to know exactly where their money is going and how it’s going to be spent. The church isn’t used to these kinds of questions, so it rarely addresses them.