Cover Story: Faith-based Fundraising

Four types of gifts
While most folks in the church only talk about the funds needed to support their annual budget, there actually are four types of gifts, and members need to be reminded about annual gifts; campaign gifts; special gifts; and deferred gifts.

Some people may ask, “If you give people so many options, won’t that hurt the annual fund campaign?” The truth is that it will — unless you’re honest with your members and clear about priorities: “The annual fund comes first; this is the foundation of everything we do. If you can make only one gift, give it here. Then, after you’ve given generously to the annual fund, we will provide countless options for your consideration. You should only support those that excite you. We will also work with you to tailor options to your particular situation. We are here to help you.”