Cover Story: Faith-based Fundraising

People give to a variety of causes that fulfill their need to do good. As faith-based organizations become less threatened by sharing their names within the same affiliation, competition will decrease and effectiveness will increase.

4. Donor Intent
Donors need assurance — and proof — that their gifts go where they intend them to go, and it’s not unheard of for donors to withdraw gifts if they don’t feel their needs have been met. More and more faith-based organizations will be challenged by donor intent and be required to fiscally demonstrate that intent was followed.