Cows and Chickens and Naked Celebs! (Oh My!)

In our January cover story, Associate Senior Editor Melissa Busch explores how PETA’s in-your-face campaigns get people talking, listening and, ultimately, giving.

Special Report on Direct-Mail Basics
The first installment in our year-long Fundraising 101 series focuses on direct mail, with features including "7 Rookie Copywriting Mistakes to Avoid," "10 Things You MUST Know About Direct-Mail Fundraising in a Tough Economy," "3 Things You Absolutely Must Know About Paper This Year," and "An Alternative to the Traditional Envelope."

You Talkin' to Us?
You can, you know. If you want to share your thoughts on something you've seen (or would like to see) in the pages of FS or in either of our e-letters (the FS Advisor or FS Giving 2.0) or on fundraising in general, drop us a line at mbattistelli@napco.com. Right now, we're especially interested in hearing about how the economic downturn is affecting your fundraising, both in strategies and response.