Create a Holiday Message That Dovetails Into the New Year

A holiday campaign isn’t just a more festive version of the campaigns you run the rest of the year. The holidays are a great time to link giving to your charity with the spirit of giving that defines the season.

Amma Hawks, vice president of sales and marketing for San Francisco-based online fundraising service provider Entango, says her company works with a number of organizations to create holiday campaigns. Each does something a little different, something that often dovetails into their regular fundraising programs.