Create a Holiday Message That Dovetails Into the New Year

“It allows them to get customers to see how they can, for a little bit more, spread that giving all year ‘round, which I think is very effective for them,” she says.

The International Museum of Women, a San Francisco-based museum with exhibits that celebrate and chronicle the history of women’s roles in society and history, is doing a holiday campaign called “Give the Perfect Gift” — the perfect gift being membership to the museum. Hawks says it’s a mainstay campaign that the museum promotes heavily in connection with the holidays.