Create a Holiday Message That Dovetails Into the New Year
“If you have the ability to give your [campaign] variance throughout the season, that will get more traffic, that will get you in tune with your donors. Your donors get an opportunity to respond more often, and that’s what’s going to increase your donations for the holidays,” Hawks says.
Two best practices that Hawks recommends in terms of positioning holiday campaigns are:
- Companies:
- Entango Corporation
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