Create a Holiday Message That Dovetails Into the New Year

1. Keep it simple. Don’t deviate too far from mainstay campaigns. The goal, Hawks says, is to create a campaign that dovetails nicely into the campaigns you’re going to do the rest of the year. Keeping this consistency will help connect holiday donors to giving throughout the year.

2. Add something new. The holidays are a great time to give a new sense of excitement to mainstay programs and messaging.