Create a Holiday Message That Dovetails Into the New Year

“It allows [organizations] at the end of the holiday season, or after the holiday season, to draw people in and keep them in for the rest of the year,” she adds.

Hawks says many of her clients also are using the holiday season to start — or stress — their monthly or recurring gift programs. These campaigns stress the importance of all gifts, but especially ongoing gifts, and note that a recurring donation made in someone’s name is a great gift for the holidays that keeps giving all year long.