Create and Keep Continuity Givers

“Credit card relationships open up a world of data-driven possibilities for your cause, including: multichannel relationship building; demographic overlays; donor mapping; and donor upgrading.”

So wrote Jim Killion, chief e-strategist for is7, in a June 19 post on the DMA Nonprofit Federation’s blog, The Integrator, in which he extolled the virtues of credit cards in regards to philanthropy, noting that credit cards offer nonprofits a golden opportunity to turn donors into monthly givers.