Create and Keep Continuity Givers

2. Send them targeted requests. “Keep continuity donors informed, but instead of asking for a gift (if they are already giving), consider asking them to forward a giving opportunity to their friends. Encouraging these ‘best friends’ to forward information about your cause to their friends can strengthen your relationship to your continuity donor. Once they recommend you to others they are far less likely to stop giving to you,” Killion wrote.