Creating a Fundraising Cocktail

Integration was a definite buzzword at the DMA Nonprofit Federation 2007 Annual Washington Nonprofit Conference last month, along with multi-channel, mid-level and benchmarking. On the first day of the conference there were three sessions that focused specifically on integrating channels.

In one of those sessions, “Integration: When 2+2=5 and How to Get Those Results,” Jeff Regen, vice president of online marketing and communications for Defenders of Wildlife, discussed some of the challenges DOW has had integrating its fundraising channels, and recommended some “good” practices based on its experiences.