Creating a Fundraising Cocktail

Step 3: Create common reporting/metrics. Typically, online and offline reporting is on separate platforms, he said, with no integrated view of donors and activists.

Good practices: Evaluate the cost/benefit of creating a unified supporter view; get data on one platform; evaluate apples to apples.

Step 4: Politics and organization structure. Often, staff will become possessive of the names on a channel’s list.