Initially it was a tedious job as I researched benchmarking data — which often led to more questions and additional research. But once I saw potential, I became excited about the process — as well as the results. I soon realized there were things that we needed to stop doing and others we should do be doing. And there was a lot more data that we needed to track.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.