Creating Your Road Map for Fundraising Success
Planning is all about organizing your activities in order to achieve a desired goal.
Your development plan should meet you where you are. For some, it could be just a few pages — even a one-page outline to start. For complex organizations, it could exceed 100 pages.
A plan provides the needed focus on areas of greatest return, aligning resources with your major goals. It helps you make decisions and can provide justification when you need to decline opportunities that will drain resources and diminish your focus — and therefore diminish your return. It keeps you on track with clear goals, measurable objectives, calendars, strategies, budget parameters, and responsibilities for staff and volunteers.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
