Creating Your 'Virtual Porch'

Pinterest is more than a pinboard. It is a visual bookmarking system where users can save a visual representation of a link to a website. To make your posts “pinable,” always include a shareable photo on your Web pages.

When should I post and how often?
“When” depends on your audience and the lifestyle of your community. Frequency depends on the channel you use. The life cycle of a social-media message varies drastically depending on the platform. You can think of social media in terms of traditional media analogies.