Creating Your 'Virtual Porch'
The proper social-media plan — yes, you need a plan— invites fans to 'set a spell' and learn more about your work.
What should I post?
(Almost) always include links, videos, photos or graphics. The likelihood of having a post shared increases exponentially if it is visually interesting and easy to share. Keep the length of your posts short to encourage sharing.
Every message you share should do at least one of three things: inform, entertain and/or activate. When possible, try to do all three things in your posts.
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