Creating Your 'Virtual Porch'
The proper social-media plan — yes, you need a plan— invites fans to 'set a spell' and learn more about your work.
Inform with 50 percent to 60 percent of your posts. These things demonstrate your knowledge, expertise or awareness. Share substance. Warning! “They’re just not that into you.” No matter how much they like you, they’ll share more of your posts if you don’t bore them by only talking about your wants and needs.
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