Creating Your 'Virtual Porch'

Try to include related topics to your cause or local community. Don’t be afraid to post information about other nonprofits in your community. Remember, the average person who supports one organization generally supports six or seven others. Share:

• Your original content — newsletters, blogs, videos, events. This is how you cross-pollinate between your sites.
• Links to good information that other people have produced. Show that you are connected and support other good causes just like your friends and fans do.
• Links to articles, websites, videos or events that are related to your cause or of importance in your community.
• Gratitude — thank people for their engagement and support. Include a link to a “freebie,” something they might value.

Entertain with 25 percent to 30 percent of your posts. “Your company’s social-media personality should be your company’s corporate personality after exactly one beer.” — Ross McCammon, Esquire