Creating Your 'Virtual Porch'
The proper social-media plan — yes, you need a plan— invites fans to 'set a spell' and learn more about your work.
Entertaining posts show your personality and establish your voice. You don’t want to be known as the crazy cat video person, so you want to share things that can lead to common connection and start conversations. Share:
- “Behind the scenes” photos, videos and comments.
- Current event reflections.
- Quirky things that you enjoy.
- Silly videos — but don’t do this too often!
Activate in only 10 percent to 25 percent of your posts. Provide opportunities for people to take action, but don’t become a needy bore. Don’t go to the well too often, or people will quit following you or hide your posts. The worst thing you can do is to be considered a spammer. Share:
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