Creating Your 'Virtual Porch'

• Calls to action for your cause. Encourage someone to share your post, visit your website, read a newsletter or blog, volunteer, attend an event, make a contribution, etc.
• Calls to action for a related cause. Show that you’re a good team player in the community.
• The occasional, well-timed ask. Don’t wear out the actual request for cash. Remember, “Cash follows contact.” Increase the amount of meaningful contact you have, and the cash will follow.

Warning! Remove all possible barriers to participation. Every step you ask someone to take means many people won’t. Provide a single, direct link to the next step you want them to take. Don’t make them subscribe, fill out forms or otherwise “pay” for access. Think of your social media as back-loaded fundraising. Show them value first, and they’ll remain engaged and likely give later.