Creating Your 'Virtual Porch'
The proper social-media plan — yes, you need a plan— invites fans to 'set a spell' and learn more about your work.
Times have changed
Traditional, one-way “push” marketing has been replaced by interactive, consumer-driven “pull” marketing. If we only treat fans and followers as a remote audience or a target market, we’ll never maximize the potential of social media as a conduit to create and deepen relationships between our online communities and our causes, services and organizations.
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