Creating Your 'Virtual Porch'

Traditional marketing primarily served “us.” Social-media marketing requires that we serve our communities first. If we serve them in a meaningful way, they’ll become more engaged and deeply connected to us. If they feel as though they are connected, then they care more. If they care more, they are more likely to take action. And if they’re willing to take action on our behalf, they become more aligned with our issues and interests, which helps achieve our organizational goals and deepen their lifetime connection with us.