Creating Your 'Virtual Porch'

Your goal with social media is to create a “virtual porch,” a welcoming, reliably satisfying environment. If you’re successful, people will want to stop and spend some time with you and their friends. They’ll share stories, they’ll learn from each other and they’ll grow closer to your organization.

Whether your organization is new to social media or already at the stage where you are looking beyond basics, here are some points to consider.