Creating Your 'Virtual Porch'
The proper social-media plan — yes, you need a plan— invites fans to 'set a spell' and learn more about your work.
At this point, we’re no longer causes they give to. We become “personal value” that informs who they are.
Jim Anderson is a partner at GoalBusters Consulting. Reach him at jim.anderson@goalbusters.net. Alice Ferris is a partner at GoalBusters Consulting. Reach her at alice.ferris@goalbusters.net
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