Creating Your 'Virtual Porch'
The proper social-media plan — yes, you need a plan— invites fans to 'set a spell' and learn more about your work.
- Target: Who do you want to talk to?
- Channels: Where are they? What social sites are they most actively using?
- Content: What do they want to hear? What are their interests?
- Timing: How frequently will you post?
- Outcomes/Goals: How does that help you?
Types of audiences
The goal is to increase engagement and turn as many passive followers as possible into “loyalists.” Some people choose to be consumers online and rarely engage or contribute. Even if they don’t visibly engage, as long as they receive your content, you are connecting with them.
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