Creating Your 'Virtual Porch'

• Loyalists: First to comment, share and take action. They love you.
• Stalkers: Follow you but rarely respond even though they pay close attention to your posts. They engage when something really interests them.
• Lurkers: Like the stalkers, they pay attention — but they might not be fans. They can be very vocal if they see something they disagree with.
• Test drivers: Maybe a friend suggested you or they stumbled upon you. They’re not really engaged — yet. It’s important you connect with them or you lose them.
• Event-specific: The group that comes and goes depending on events. They can be #hashtag-sensitive. Like test drivers, they may drift off if not engaged by your content.

What are the ‘must have’ accounts?
● LinkedIn (16th most visited website in the U.S., 40 million+ unique monthly users): LinkedIn has the highest concentration of educated, high-income influence leaders, decision makers and business owners. You cannot afford to be unavailable to professionally connect with these powerful, often otherwise online-elusive individuals.