Creating Your 'Virtual Porch'
The proper social-media plan — yes, you need a plan— invites fans to 'set a spell' and learn more about your work.
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● YouTube (second most visited, 170 million+ unique monthly users): Second only to Google, YouTube has effectively replaced traditional television for millions of viewers. Considering that YouTube searches occasionally surpass Google searches, your organization needs to be in this space. If you’re interested in appealing to a younger demographic, be aware that YouTube reaches more 18- to 34-year-old viewers than any cable television channel.
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jim Anderson
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alice Ferris
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