Creative thinking can push your direct mail to new heights.

By Kimberly Seville

Finding your own ‘feathers’
What makes both of these offers so compelling, in part, is the clear connection between the premium and its relevance to the organization’s mission and to the donor. The eagle-feather lapel pin and Big Bird’s feathers have substance and gravitas that put them in a league apart from the everyday address labels and note cards realm.