Creative thinking can push your direct mail to new heights.

By Kimberly Seville

Hence the offer of a feather pin, with the hope that I wear it as a symbol of my partnership in the organization’s fight for justice. The premium is an important emblem, and it is both for me and about me, in addition to tangibly bonding me more closely with the organization. Very well done.

Even better than the feather pin …
My hands-down favorite component, however — and why this package has won a place in my “Keep Forever” file — is a magenta greeting-card envelope hand-addressed “For Ms. Kimberly M. Seville” in what is believably a child’s printing. Inside, I discovered a note from Helen, the little girl who asked about what eagle feathers mean.