Creative thinking can push your direct mail to new heights.

By Kimberly Seville

Designed to look like a sheet of notebook paper, the child art from the carrier appears here again along with a tipped-on snapshot of darling 6-year-old Helen. Her note tells me about her and how friends at Native American Rights Fund help her and her family. It is signed (misspelling and all) “Your freind, [heart] Helen [heart].”