Sending Feathers, Making Friends
Creative thinking can push your direct mail to new heights.
Feathers from another friend
In contrast to the much more expensive feather lapel-pin package, an effort from Sesame Workshop is a simple No. 10 window outer containing a nonpersonalized, one-sheet, one-sided letter; a three-panel reply device; and a No. 9 courtesy reply envelope.
But for all the production simplicity, the offer is a stunner. As the Johnson box above the salutation explains:
- Places:
- New York City
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