Creative thinking can push your direct mail to new heights.

By Kimberly Seville

“Everyday on Sesame Street, as Big Bird learns, grows, and discovers new things with his friends, he leaves a little trail of feathers here and there. We’ve been collecting those fallen feathers, and now offer them to you as a unique way to honor others.”

In its “Say it with feathers!” campaign, Sesame Workshop turns up the volume on a classic tribute-gift offer with the addition of an inexpensive, tangible symbol of its mission fulfilled on the back end. What’s not to love about that!?