Creativity is Key to Attracting More Donors Via Your Web Site

In TNC’s case, the site was structured so that when users arrive, they are immediately taken through two slide shows that talk about “the facts” and “the solution” before they are taken to the “act now” section.

The “act now” section offers numerous ways to act, donate and spread the word. When the user clicks on “plant a tree,” he is taken to the donation page. When he clicks on “tell a friend,” he’s taken to an e-card. When he clicks “get your widget” the social-network widget pops up in its own window. The user also can download a special fundraising widget.