Creativity is Key to Attracting More Donors Via Your Web Site

Using numerous clickable images allows users to better engage with and immerse themselves in the content.

2. Information and education: Provide interesting knowledge that relates the audience to the cause.
Nonprofits should use simple but creative animation to keep the tone of a Web site fun and fresh. An interactive map was developed for the Plant a Billion Trees campaign so a visitor can explore the area and learn about the people, animals and plants that depend on the Atlantic Forest for life. The user can switch back and forth between political and geographic maps so that the area, foreign to many, becomes more relatable.