Creativity is Key to Attracting More Donors Via Your Web Site

A donation counter on the homepage was applied to reflect the number of dollars raised, which keeps the audience informed and demonstrates that this is a very worthy cause to which to donate.

Coming up with a simple and clear tagline also is a big help. A tagline like TNC’s “One dollar. One tree. One planet” effectively delivers the mission and brings the cause home in a powerful yet compact way.