Creativity is Key to Attracting More Donors Via Your Web Site

3. Color and creative: Use a vibrant palette rather than a darker one to move your audience to act.
People are more receptive to making a donation when they feel there is hope for a cause. Vibrant colors convey that feeling of hope and optimism.

To create that sunny feeling, Crew Creative created a bright logo based on TNC’s aesthetic and developed a site with bold colors that reflects its brand.