Pulse: Communication Is King
‘Crisis’ in nonprofit messaging? Here’s why — and what you can do about it.
Communication is a critical aspect to move donors to action in any fundraising campaign, yet many nonprofits admittedly struggle to connect with their key audiences. That was a major finding in a recent survey conducted by Nancy Schwartz, blogger at Getting Attention (GettingAttention.org) and president of nonprofit marketing and communications firm Nancy Schwartz & Co.
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