Pulse: Communication Is King

FS: What are the most common mistakes, and how can nonprofits overcome them?
NS: The three most common mistakes and solutions are:

1. Organizational goals aren't crystal clear, so marketing goals and work plan aren't either. I can't tell you how many times I've been hired to develop a message platform (tagline, positioning statement, talking points) for an organization but can't get to ground zero because there's no agreement on organizational direction and goals.