Pulse: Communication Is King

2. Lack of understanding and support on the part of leadership and colleagues — but communicators need their insights, investment and reach. The three most-cited barriers to effective messaging (lack of leadership 
support, too busy and concern about expense) underscore the degree of messaging crisis. Communications succeed only when it's built on effective messaging. Refusing to invest the time and money it takes to craft those messages will undermine your entire communications agenda. It's an investment every organization's leadership can't afford not to make.